Exact Diagnostics

For Exact Diagnostics (EDX), I built the startup's complete visual identity and digital ecosystem from the ground up to resonate with a scientific and medical audience. I designed the core brand architecture, including the logo, guidelines, color system, and typography, while developing the main website and multichannel templates for emails, presentations, and sales collateral. This foundational branding positioned the company for rapid growth and its subsequent $60 million acquisition in 2019.